Fiche détaillée Master
| Mémoire N° | 371 |
| Auteur | POHLMANN GONZAGA Filipe |
| Titre | Customer Perception of sustainability initiatives in a new business model, a discrete choice model approach |
| Thématique & formation | Climatologie |
| Résumé | |
| Summary | There’s an increasing awareness of consumers and executives regarding sustainable consumption and production, which is also the topic of the United Nations Sustainable Development Goal 12. In the light of entrepreneurship and innovation how can this momentum be used to leverage resources? Can sustainability be a competitive advantage? The literature review covers main aspects of business valuation, financing, marketing and sustainability, all through the optics of environmental, social and governance (ESG) businesses and entrepreneurship. By creating a new business model, of a global restaurant chain, with a value proposition of sustainable food. This paper evaluates the market, financing, marketing, as well as the customer perception of sustainability initiatives in restaurant, using discrete choice models to understand the consumer choice behavior for restaurant. Though, for restaurant choice, sustainability is not a key decision factor, and there’s a cost increase related to sustainable initiatives. But, it’s an important element for funding, through blended finance, due to increased opportunities in venture capital (e.g. venture capital, impact investing funds). |
| Volée | 2016 |
| Date et heure soutenance | 13-11-2019 10:00 |
| Salle soutenance | CV003 |
| Collation | 92 pages, 27 figures, 5 tableaux |
| Remarque | |
| Mot-clés | Sustainable entrepreneurship, SDG 12, corporate sustainability, discrete choice models, business models, customer perception, ESG, blended finance |
| Cote bibliothèque | |
| Stage organisme | |
| Maître de stage | |
| Projet recherche | |
| Bourse | |
| Terrain d'étude ou d'application | Gestion d’entreprise et développement durable, SDG 12 |
| Documents associés |
fiche analytique |
| Dernière mise à jour |
2023-03-23 12:52:09 |